Customer Understanding
A new internet-based Customer-Club service from Database Dialogue.
The internet revolution has happened. The internet is increasingly becoming the tool of choice for price and product information,
and consumers are using this increased knowledge as an important way of evaluating individual products and services.
As a business, you must understand and monitor this process if you are to prosper.
Our Customer Understanding service has been designed to help you to build relationships and communication with your customers, generate more in-depth customer information and target your marketing more accurately. We enable you to monitor customer attitudes and behaviour cheaply, quickly and accurately.
The service is based on the concept of an internet-based customer club. Using 100% opt-in data, we compile lists of your customers who expressed an interest in receiving email communication. We contact the list via email, inviting them to join the club for which they will receive incentives in return for providing information. The specific range of data collected will depend on your specific information needs.
At Database Dialogue Ltd we have extensive expertise in operating and maintaining incentivised (e.g. Air Miles, Nectar etc.) consumer clubs, understanding how customers respond to internet questionnaires and communicating with customers via the internet. We can translate consumer responses quickly (24-48 hours) into relevant client information.
Our Customer Understanding service is ideal for market analysis prior to expansion, previews of future product introductions, testing sales promotions, testing adverts, reactions to shop/display changes, new product ideas and much more.
Click the links below for examples of our process in action:
- Mauritius Tourist Board
This is a non-functional replica of a targeted marketing campaign that was propposed for sending out to a closed group of lapsed customers that had expressed an interest in receiving offers by email.